IDENTITY / BUSINESS CARDS
DIRECT MAIL / POSTER
With over 32 years of inspiring and entertaining kids, the
Children’s Festival was in dire need of a refresh to their brand,
which was becoming outdated and lacked appeal to today’s
kids. The rebrand started with a new identity and colour system
to help position them as a young, fresh and forward thinking
festival. Working with an illustrator, a series of quirky event
posters were created, highlighting interactive performances
and children's participation throughout the festival. This set the
platform for all other materials such as transit and newspaper
ads, direct mailers, banners, brochures, website and clothing.
Completed with Toolbox Design.